Streaming takes over.

The gradual evolution of the canons of TV consumption MVPDs’ market share continues to show an ongoing decline, according to recent studies, as streaming caught the spotlight since its appearance and gradually became the best investment opportunity for Pay-tv, replacing previous consumer models and habits. In 2010 only 8% of U.S. broadband homes lacked MVPD service. Over time and with […]

Why are advertisers turning towards streaming?

The evolution of TV and a rising pool of business opportunities. Today’s world is crisscrossed by digital transformation. TV is one of the many industries that were, and continue to be, affected by the advances made in technology. Almost leaving behind the days where cable was dominant, streaming has made its way and positioned itself as the new TV business […]

Increase your sales with a strong brand strategy

It’s estimated that 54% of people don’t trust brands. Not having a brand purpose, being inconsistent with communication and lack of professional visual identity are some of the many reasons why your business could be not succeeding and attracting unqualified leads and prospects who have nothing in common with your brand. With no strong brand awareness, it is very difficult […]