The gradual evolution of the canons of TV consumption MVPDs’ market share continues to show an ongoing decline, according to recent studies, as streaming caught the spotlight since its appearance and gradually became the best investment opportunity for Pay-tv, replacing previous consumer models and habits. In 2010 only 8% of U.S. broadband homes lacked MVPD service. Over time and with […]
The growing evolution of the market and the new players that are reshaping the game. Digitization is winning over the different spheres of society and television and video markets are no exception. Streaming is no longer limited to a simple platform dedicated to the consumption of movies and TV programs, they have reinvented themselves, seeking to have their own content, […]
The evolution of TV and a rising pool of business opportunities. Today’s world is crisscrossed by digital transformation. TV is one of the many industries that were, and continue to be, affected by the advances made in technology. Almost leaving behind the days where cable was dominant, streaming has made its way and positioned itself as the new TV business […]
It’s estimated that 54% of people don’t trust brands. Not having a brand purpose, being inconsistent with communication and lack of professional visual identity are some of the many reasons why your business could be not succeeding and attracting unqualified leads and prospects who have nothing in common with your brand. With no strong brand awareness, it is very difficult […]
In an interview with entrepreneur Rob Moore, Marc Randolph said, “The ONLY way of figuring out if you have a good idea is to try it”.Randolph is mainly known for being, together with Reed Hastings, the co-founder of Netflix. But he has also founded more than 50 successful start-ups and he mentors thousands of young people around the world.Here is […]
The massive worldwide lockdown due to the COVID-19 pandemic has rocketed in-home consumption of audiovisual content and has benefited streaming services.
It is time for content creators to develop their own apps.
There are many monetization models for OTT app businesses that generate profit out of audiovisual content.
Broadcasters that wish to break into this market need a service specially developed to meet all their requirements, including the simplification of content distribution to end-users.
An overview of the main differences.