It’s estimated that 54% of people don’t trust brands. Not having a brand purpose, being inconsistent with communication and lack of professional visual identity are some of the many reasons why your business could be not succeeding and attracting unqualified leads and prospects who have nothing in common with your brand. With no strong brand awareness, it is very difficult to generate new revenue, expand your market, and create growth opportunities. This is why investing in your brand identity should be part of the DNA of your business.

As Jeff Bezos says, “Branding is what people say about you when you’re not in the room.”
Brand identity is so important in business because it represents your values and personality. Essentially, it reflects how you communicate your product and what you want people to feel when they interact with it. A strong and effective branding strategy plays a significant role not only in getting your customers to remember you but also in attracting new users to your brand.

With social media, consumers being exposed to new brands every day and having plenty of options to choose from, making your brand stand out from the crowd has become a pretty difficult challenge at the same time that achieving this has become even more crucial. To succeed in this context, you should invest in creating a strong brand that will get and keep peoples’ attention.

Businesses with elements such as a distinct logo, attractive colors, and other visual elements will be much more memorable. Someone might see your brand for only a few seconds, but if it sticks out positively, they probably won’t forget it. More importantly, branding will allow you to build a relationship with your audience, fundamental to generate trust from your customers.
More importantly, through a good branding strategy, you can tell people very early on what they can expect from your business and give your brand a more human side to make customers feel more connected to your company. You can create a brand that people actually care about and put yourself ahead of brands that aren’t using this to their advantage.

There are many challenges you might have to face when trying to create a strong brand. In many cases, building a customized branding solution from scratch can lead you to slow down your time to market, spend too much money developing tools and solutions, or invest in human capital resources. This hurdle can be easily avoided by simply opting for a white label solution, rather than building one yourself.
“White label” refers to a fully customizable product that can be adapted to your own brand. These are generally fully integrated and include customization tools that make the process easier. Choosing the correct templates and customizing their colors, images, logos, and texts will help you create a product that truly reflects your brand’s identity without the need to invest heavily in ad-hoc development. It will not only save you time and money but, more importantly, it will allow you to focus on your business’s core competence.