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Roku: a time bomb

Not long ago, it became public knowledge that Roku was having sensitive negotiations with Google, about maintaining the integration of Youtube on this platform. Only a couple of months later, Roku is once again in the eye of the hurricane. Now with another player that is none other than Amazon. According to different sources, the turning point had to do […]

Sports content is moving towards streaming ecosystems

The world of sports and its traditional transmission is undergoing major changes. The ability to adapt, keep up, and meet the demands of today’s audiences, is a key element to building and nourishing a strong community around content. This revolution, where you can deliver videos through the Internet and OTT platforms, is growing exponentially. OTT’s new subscribers, along with the […]

TikTok makes its way into Smart TVs

The social media app popularly known for the incredible reach of its short videos, and crowned as one of the most downloaded in mobile, decided to raise the bar and expand its audience. This time, they’re betting on an application suitable for smart TVs, heading this way into the challenge of pursuing the goal of watching their videos through any […]

Streaming takes over

The gradual evolution of the canons of TV consumption MVPDs’ market share continues to show an ongoing decline, according to recent studies, as streaming caught the spotlight since its appearance and gradually became the best investment opportunity for Pay-tv, replacing previous consumer models and habits. In 2010 only 8% of U.S. broadband homes lacked MVPD service. Over time and with […]

Why are advertisers turning towards streaming?

The evolution of TV and a rising pool of business opportunities. Today’s world is crisscrossed by digital transformation. TV is one of the many industries that were, and continue to be, affected by the advances made in technology. Almost leaving behind the days where cable was dominant, streaming has made its way and positioned itself as the new TV business […]

Increase your sales with a strong brand strategy

It’s estimated that 54% of people don’t trust brands. Not having a brand purpose, being inconsistent with communication and lack of professional visual identity are some of the many reasons why your business could be not succeeding and attracting unqualified leads and prospects who have nothing in common with your brand. With no strong brand awareness, it is very difficult […]